5 Tech & AI Trends from VivaTech 2025 That Are Shaping Fashion & Beauty
📌 The Strategy Deck #003 / Connected Jewels, AI Beauty Advisors, Virtual Try-Ons, and GenAI Content Labs — What You Need to Know to Futureproof Your Brand
🎤 And I was invited to run an AI workshop for Korean Women in Leadership (KOWIN) in D.C. (More on that below.)
So what’s inside today’s drop? Not just news. Not just product hype.
📌 This is The Strategy Deck #003
5 Tech + AI Trends from VivaTech2025 decoded for Fashion, Beauty and Brand Builders plus Consumers.
✨ What is VivaTech? Europe’s biggest innovation expo. Think Cannes meets CES, but for AI, startups, and enterprise flexes. L’Oréal, Meta, NVIDIA, and PerfectCorp all came to play.
🔑 I’m here to break it down from a marketing + consumer POV that actually matters.
📈 The gamification (aka seeing my stats) has me walking more. 🌯 And yes, the ring clocked the burrito (plus chips + guac). The ring doesn’t lie.
📲 Full breakdown coming to IG + TikTokafter Ultrahuman’s AI Weekly Report drops.
Do you Smart Ring? Hit reply or comment. Let’s talk Wearable Tech.
💖🪩, Janey
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🧠 5 AI & Tech Trends from VivaTech 2025
1. AI Skincare Gets Personal(ized)
Every major player is flexing AI tools. But “personalized” doesn’t always mean unbiased.
🔬 Noli the AI “multi-brand” beauty matchmaker is short for “No One Like I” is an Ai=powered Beauty Marketplace.
→ Backed by L’Oréal + powered by Accenture → Builds your “BeautyDNA” via a selfie skin scan → Matches you to products using 84+ data points → Pulls from 1M+ skin profiles and clinical studies → Delivered to your doorstep as a concierge at scale
💄 But Plot Twist… All recommendations come from L’Oréal’s Groupe family from CeraVe, Kiehl’s, YSL Beauty, La Roche-Posay, etc.
🧠 Strategy POV This is personalization as a growth engine. It reduces choice paralysis, boosts loyalty, and gives consumers that "you get me" feeling. But the catch? It only recommends from within the L’Oréal family.
💬 Real Talk: Trust booster or branded echo chamber?
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2. AI Agents to Virtual Try-On
🎯 PerfectCorp isn’t just a feature it’s the white-label engine behind your favorite try-on tools.
At VivaTech, they showcased:
3D bag viewers and Gen AI outfit builders
AI agents that chat with you while recommending looks
Fitzpatrick tone scanning for hyper-personalized SPF + skincare
Makeup, hair, jewelry, handbags, shoes — all virtually try-on-able
🌟 What’s Fitzpatrick Scanning? A scientific method to classify skin by UV sensitivity now done instantly by AI.
🧠 Marketing POV: If your product isn’t try-on enabled, you’re leaving conversions on the table. This is about reducing friction, increasing fun, and making the digital shelf feel as tactile as IRL.
🛍️ WANT TO PARTNER?
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3. “Invisible” Luxury Authentication
Bvlgari is embedding 0.7mm micro-engraved serial numbers in its jewelry to create digital passports.
Scan the piece, and you get everything from origin and care tips to storytelling content. So… no more NFC chips and QR codes as DPP’s? (Digital Product Passports)
🧠 Strategy POV: This is luxury loyalty 2.0. Post-purchase storytelling keeps the brand relevant, and traceability becomes the new trust signal.
👛 What if your earrings came with a storyline? Now they do.
📌 Forward this to 1 friend and I’ll send you my AI + Beauty Tech Toolkit. Referral details here.
Interstellar Lab’s BioPods are AI-powered terrariums that grow rare botanicals for perfumes and skincare in space-age vertical farms.
⚡ Faster R&D 🍃 Localized production 🌎 Lower carbon footprint
🧠 Brand POV: Eco-luxury with scientific receipts. Think QR codes tracing each extract’s growth cycle. A win for storytelling, sustainability, and ingredient innovation.
Would you pay more for lab-grown, climate-friendly botanicals?
5. Generative AI Content
L’Oréal’s in-house CreAItech lab is rewriting the content playbook. Teams can now generate thousands of on-brand images, copy, and videos across languages and markets with a modular AI stack.
🧠 STRATEGY POV: This is creative agility at scale. More localized, relevant, testable campaigns with lower overhead — and faster reactions to trend cycles.
Welcome to the age of infinite asset production.
📈 ADVISORY & STRATEGY
🎟️ June Special (Limited Spots)
Discounted 1:1s all month while I migrate from Beehiiv to Substack.
AI is helping us pick skincare now. Also, does it feel shady when a beauty brand only recommends its own products?
Image from The Cut
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Got comments or thoughts? Let’s talk.
💖🪩,
Janey
🛍️ If you loved this, share The Digital Runway with 1 friend and I’ll send you my AI + Beauty Tech toolkit. More shares = bigger rewards. Referral details here.
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