🎥 Netflix Uses Gen AI, Meta x WNBA’s Retail Pop Up, $15M in Sustainable Leather

🗞️ The Weekly Briefing / Meta turns the NBA store into content, Haut.AI predicts your face, Netflix goes AI

🪩 Hello Runway Insiders,

AI is no longer a tool. It’s a part of life.

If you’re not equally obsessed, underwhelmed, and lowkey concerned... you’re not paying attention.

I’ve been using ChatGPT to level up / glow up everything.

Skincare routine, workout plans, even decoding health as a Traditional Korean/Chinese Medicine Doctor.

10/10 recommend. Let me know if you want prompts like this. 👀

Watching M3GAN 2.0 this week hit different. Because the reality is: we’re already co-living with AI. It’s in our products, our playlists, our pores.

Let’s get into the news.

💖🪩,
Janey

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🗞️ TL;DR: This Week’s Deeper Dives

• 🏀 Meta helps WNBA turn the NBA store into a creator-powered retail stage

• 💎 Haut.AI's Truth Booth shows your future skin and why beauty brands should panic

• 🎥 Netflix officially uses Gen AI to produce VFX in a new series (and no one blinked)

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🗞️ NEWS YOU NEED TO SWIPE

Your 60 second catch-up on headlines that actually matter for fashion, beauty, and AI this week that you need to know.

🛍️ Bill Gates joins daughter’s AI fashion startup Phia in customer experience

🛍️ Bloomingdale's partners with Fitted for a Clueless-inspired virtual closet

♻️ Tapestry drops another $15M into recycled leather startup Gen Phoenix

💅 Laneige Partners with Phoenix Mercury WNBA during All-Star Weekend

📅 $300M fashion rental fraud: CaaStle founder indicted

🛎️ OpenAI x Shopify Checkout gets a ChatGPT brain

🌸 Ulta launches nationwide K-beauty platform

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🧠 DEEP(ER) DIVES

🏀 Why the NBA Store’s VR Pop-Up Might Be the Future of Luxury Retail

Meta x WNBA just did what most fashion brands still can’t: make retail feel like real life and not a rendering.

TL;DR: For one day, the NBA Store in NYC became the first-ever WNBA store, powered by Meta Quest. Think: VR courtside, Pop-A-Shot with creators, and limited merch drops. It was All-Star Weekend meets IRL content engine.

🌶️ Hot Take: Sports brands are doing experiential retail better than fashion. Where’s the Fendi x Fandom pop-up? The LVMH Quest headset collab?

🧠 Marketing Playbook:

• 🏛️ Spin this into a touring experience at key WNBA markets

• 💄 Collab with wellness and beauty brands to expand the experience

• 🎨 Reward fans with digital exclusives (filters, merch, behind-the-scenes)
  

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☀️ When AI Can Show You Your Wrinkled Future and Beauty Brands Should Panic

TL;DR: Haut.AI launched a new tool called Truth Booth. It uses AI to simulate how your face will look in 10 years with or without sunscreen. Built on real dermatology data, not vibes.

🌶️ Hot Take: The next generation of skincare marketing won’t be about filters or influencers. It will be about simulations. The brands that win will offer proof not promises.

💡 Strategy POV:

• Showing beats telling: Simulation = emotional stickiness

• Personalization drives virality when it hits close to home (or face)

• SkinGPT is setting the standard for high-trust, high-impact brand tech

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🎥 Netflix Quietly Used Gen AI On-Screen

TL;DR: Netflix used Gen AI to create a building collapse in El Eternauta, an Argentine sci-fi series. It made the final cut. No disclaimers. No drama.

💭 Imagine This:

• Viewers choose scene paths, and brands dynamically appear in-stream

• Ad creative gets versioned by mood, city, or vibe—all in real time

• What Vogue was to print, Gen AI could be to streaming: the curator
  

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📣 Strategy Sprints: July Edition

1:1 Working Sessions to:

⚡ Decode what’s working and what’s not
🧠 Build your AI edge and work smarter not harder
🪩 Leave with a tactical playbook you can run tomorrow

10 spots only. Fresh set of calls for the rest of July. 🍋

🔗 Claim Your Spot

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👀 FINAL FIT

💬 Text Your Group Chat / Slack This Week

"Would you let AI show you your future face? Or co-create your next shopping trip? What excites you more: immersive brand experiences or hyper-personal skincare tech?"

📌 If you learned something, then restack and share with a friend or colleague.
Let’s help futureproof our feed and our friends. 🤝


💬 Got comments or thoughts? Let’s talk.

💖🪩,

Janey

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🛍️ If you loved this, share The Digital Runway with 1 friend and I’ll send you my AI + Beauty Tech toolkit. More shares = bigger rewards. Referral details here.

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